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Bank Cross Selling

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... promotional scope to cross-sell credit cards and loan products. IT plays a crucial part directly in improving work * Need for greater internal collaboration; * Need to stimulate greater cross-selling and customer service; identify ideal timing (in terms of the stage of the relationship and the depth of relationship) for cross selling and up needs for successful cross sell and up sell opportunities. In the auto aftermarket accessories, cross selling and equity through cross -selling and up-selling and; 4) Customer retention referrals for new customers. ...



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Sources list for BANK CROSS SELLING:

Peltier, James.W., Schibrowsky, John .A., Schultz, Don. and Davis, John, (2002), "Interactive Psychographics: Cross-Selling in the Banking Industry," Journal of Advertising Research. 42(2): 7-22
Psychographics

Ongena, S. and Smith, D. C. (2000). "What Determines the Number of Bank Relationships: Cross-country Evidence," Journal of Financial Intermediation, vol. 9 (January 2000), pp. 26-56.
Globalization and Banking

Schubert, R. (2003, January). Analyzing and managing risk - an opportunity for banks. News for Banks. UBS. Retrieved January 25, 2005 from Web site: http://66.102.7.104/search?q=cache:98qKN9TAoOYJ:www.u bs.com/1/ShowMedia/bank_for_banks/news/archive%3Fcont Schubert, R. (2003, January). Analyzing and managing risk - an opportunity for banks. News for Banks. UBS. Retrieved January 25, 2005 from Web site: http://66.102.7.104/search?q=cache:98qKN9TAoOYJ:www.u bs.com/1/ShowMedia/bank_for_banks/news/archive%3Fcont
Portfolio Risk Management

So You Wanna Sell A Script. SELLING YOUR SCREENPLAY. 18 February 2004. http://www.soyouwannasellas cript.com/source/selling.cfm So You Wanna Sell A Script. SELLING YOUR SCREENPLAY. 18 February 2004. http://www.soyouwannasellas cript.com/source/selling.cfm
Television Pilots

Federal Reserve Bank of New York - Banking Information- E-Banking. On the Internet at www.newyorkfed.org/education/ebanking/print.html E-Banking delivery channels. The Financial Gazette. November 2004. On the Internet at http://www.fingaz.co.zw/fingaz/200
E-Banking Operations

 


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