StarbucksA case study of the Starbucks chain and their success. --
1,350 words; 2 sources; www.termpapers2000.comZipcarThis paper discusses Zipcar, a car-sharing business, and analyzes its media requirements for its marketing plan. --
6,110 words; 5 sources; MLA www.termpapers2000.comPiped MusicA look at piped music also known as background music and as "muzak". --
845 words; 5 sources; MLA www.termpapers2000.comA Marketing Plan for “Wollongong Pub”This paper creates a unique marketing plan for “Wollongong Pub”, which has a "Drama and the Arts" theme, and discusses the marketing theory behind each element of this strategic plan. --
1,980 words; 10 sources; MLA www.termpapers2000.comMicrobrew IndustryExamines the craft beer market, looking at examples (Anchor, Boston), its availability in pubs & restaurants, mail order & retail. --
1,575 words; 7 sources; www.termpapers2000.com